top of page


Your Entrepreneur Archetype is the:

Hey there friend!

Your purpose in this life is to make an impact through connecting with others. You're here to create a sense of belonging and to do the right thing. Press the play button to learn more about what your entrepreneur archetype means and how you can use it to create the business of your dreams.

So let's chat about what make you, YOU! And how you can use that to not only create the business of your dreams but also scale it in a way that feels good to you! Because let's be honest, you want to make sure your work fuels your needs and desires. You built your business so you could make an impact in the lives of others!

your Everyman Archetype Strengths


You are able to understand and relate with the feelings of others


You put in the work to make your dreams happen & stay true to your commitments


You believe all people should have equal rights & opportunities 


You have goals but you tend to keep your feet on the ground & let others be the dreamers

You may struggle with the potential of losing your own identity while trying too hard to blend in and be accepted by everyone around you. With any group you will want to ask yourself – 'can I feel like I am a part of this group and still be myself?' 

You can risk becoming a victim who is willing to be abused rather than to be alone. It is important to remember your value and stay true to yourself when creating connections with others. 

But I'm sure you know...

We all have our downfalls

Here are some weak spots that you will want to keep a lookout for...

Here's what to do instead

Because you value connection, equality, and empathy, you dislike cutting yourself off from the outside world and hiding behind a screen. Because of this, you may fear scaling your business through online course creation because of the disconnection it could lead to.

What you need to do is create a common system that addresses a widespread issue in society! You need to make sure that this system not only resonates with a wide group of people but also that it is in alignment with your beliefs and who you are as a person. Remember a big part of your journey is staying true to yourself.

Next, you need to plan out and execute a business plan that allows you to still create connection with a group of people while cutting out the busy work! And that's what I want to show you how to do.

Listen up!

This is what you need to know to create the business of your dreams that allows you to live life on your terms! 

You can have it all! You just need to know where to start. 

The Everyman business structure

Here is how you can create and structure your business to give you the human connection and belonging you yearn for while also opening up your ability to continue to scale your services and cut out wasted time on routine tasks.

1  —

Group Programs and / or memberships

To truly build a business that is in alignment with your goals and dreams, you need to a business plan that allows for connection and belonging. While some may lean more towards evergreen funnels and fully automated courses, you really need a structure that allows you to show up for your audience and nurture those connections. A group program or membership is just the fit for you to make your mark in the world. 

2  —

Live Launches

For group programs, a live launch structure is most likely your go-to structure. However, if you are leaning more towards a membership you may be able to lean into an evergreen funnel. Not sure where to start?  No stress my friend, I've got you! Make sure to keep an eye out in your inbox and add me to your contact list - I'll be sending over my top resources & recommendations for creating an effective funnel. 

3 —

connecting with and nurturing your audience

Next, you need to have a dialed-in marketing plan that allows you to continue to make new connections and nurture the ones that already exist. Marketing strategies that may work very well for you are things like podcasts, IG lives, FB groups, and social media collaborations. But like I said, don't stress! I've got you, keep your eye out for me popping into your inbox.

The Build, Scale, Sell Framework is our 3-step system to build the profitable business of your dreams. Based on your answers you are currently in the Build phase - your focus should be on building a signature framework that you can use to help a large audience and then scale and sell on repeat. 

So what does this look like? First, you need to outline your framework. This is the same methodology you use with one-on-one clients to get a specific result. Most likely you've already developed this, you just need to get clear on it.

Next is beginning to outline this framework in a way that can drive results in group programs over and over again. This phase also includes selecting the correct platform that can house your course / program, email marketing, sales and all other necessary automations for you to build the impactful, connection building business of your dreams!

Not sure which course platform to choose?

Look I've used a lot of different course platforms out there for both myself and my clients but I have to say my favorite is Kartra! The best part? It's SO much more than just a course platform. It is the all-in-one program for all your online business needs.

funnels & campaigns
Web Pages
quizzes & surveys
Integration & APis
Hey there, I'm madi!

I help health and wellness entrepreneurs to build, scale, and sell the businesses of their dreams through course creation, web design, and social media strategies.

Everything I share is based on running my own nutrition practice for 6 years and since then helping dozens of other practitioners and coaches to do the same!

I'm a dreamer and a doer and nothing lights me up quite like helping you to hit your goals and live out your dream life. That's why I am so happy you took this quiz and came into my world today!

I know you can make a big impact in the world and still live a life on your terms and I'm excited to show you just how to do that!

Let's take a moment to celebrate!

You're on the right track! Now here is what you need to know before we wave goodbye (for now).

Looking for more support?

Join our community of practitioners and coaches for all things online business and marketing in our FB group 'The Profitable Practice'

Ready to scale your business through course creation and social media strategies? Check out our services and apply to work with us today.

Tune in for chats with fellow practitioners about their entrepreneurial journeys' along with tried and true business tips from other online experts.

Ready to structure your business so you can live life on your terms?

I'm here to help. Make sure to add my email to your contact list, follow me on social media, join the profitable practice community and listen to my podcast

bottom of page