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Social Media Portfolio

Overview-

After 5 years of running my own successful nutrition business, I realized my passion lay in the business side of things. I now help dozens of other entrepreneurs in the health and wellness space to scale and sell their offers through social media, web design and course creation services. I take great pride in helping service-based entrepreneurs leverage their social media to grow their business and increase profitability. As a rapidly changing and growing industry, I work hard to stay up to date on new platforms, trends, and platform updates. I keep detailed records of engagement, reach, ROI, lead generation and other KPI metrics to assess current performance and make necessary changes for success. Bringing me onto your team means more than just someone to create and schedule content. I thrive on collaborating with my clients to create strategic business plans that assist them in hitting quarterly and yearly growth and sales goals. 

Methodology:​

  • Focused on three KPI metrics for Instagram: Increasing followers, engagement, and CTA opt-ins.

  • Connected with current and possible clients on Instagram to increase follower and post engagement.

  • Directed engaged followers to Facebook Group to continue nurturing and improve conversion rate.

  • Increased followers through collaborations with accounts in the functional health education space.

  • Developed content pillars and posting strategy

  • Created several viral posts under community hashtags that led to direct sales leads and reposts.

  • Created custom content for Instagram including photo carousels, videos, graphics and industry and event-specific Instagram Stories.

  • Created Instagram contest and giveaway to assist in marketing campaign for new product launch.

  • Gathered direct leads for sales that assisted in their monthly quote goals.

  • Assisted client in strategizing lead magnet opt-ins, webinars and other strategies for lead generation and conversion.

  • Designed and created strategic sales funnels and over-hauled her existing website to assist in conversion. testdontguess.org

  • Helped analyze current business strategies and adjust as needed. 

A few examples of my professional work 

Test Don't Guess - Online Course and Web App for health practitioners

Goal: Increase followers on Instagram, increase lead generation through 'Calls To Action' and direct followers to Facebook Group to aid conversion. 

Result: 140% increase in followers over 10 months, gained over 2,500 new leads through CTA's, grew Facebook group from 212 members to 613 and increased lead-generation conversion rate (those who opt-in to lead magnets and then converting to buying the course and app) from 36.20% to an impressive 48.18%

​Methodology:

  • Focused on three KPI metrics for Instagram: Increasing followers, engagement, and online bookings through CTA's

  • Connected with current and possible clients on Instagram to increase follower and post engagement

  • Created custom content for Instagram including photo carousels, videos, graphics and industry and event-specific Instagram Stories

  • Created Instagram contest and giveaway to assist in local brand awareness and increased followers

  • Connected directly with local Jackson community to help increase brand awareness and sales

  • Directed weekly scheduled Instagram lives 

  • Gathered direct leads for bookings with functional health practitioners

  • Assisted client in strategizing lead magnet opt-ins, webinars and other strategies for lead generation and conversion

  • Developed content pillars and posting strategy

Simply HEalth Collective - Brick and Mortar Wellness business

Goal: Create high quality, informative content  and increase sales traffic to in-store services and online supplement store

Result: Increased local brand awareness, increased traffic to website and increased bookings for in-store services

​Methodology:

  • Focused on three KPI metrics for Instagram: Increasing followers, engagement, and website traffic through CTA's

  • Connected with current and possible clients on Instagram to increase follower and post engagement.

  • Increased followers through collaborations with similar accounts.

  • Developed content pillars and posting strategy.

  • Created custom content for Instagram including photo carousels, videos, graphics and industry and event-specific Instagram Stories.

  • Gathered direct leads through DMs for sales that assisted in sales goals.

  • Created business plan, market research, competitor analysis, ideal client assessment and research and outreach strategy.

  • Designed and developed full website. www.vyvefit.com

Vyve Nutrition - Sports supplement company

Goal: This is my own passion project I began a few months ago and have been working on in my free time - Goals have been to create high quality, informative content, grow brand awareness and increase website traffic and sales through Instagram and Pinterest

Result: Increased traffic to website by 38% and increased sales by 19.20%, growth in local brand awareness