​Methodology:

• Focused on three KPI metrics for Instagram: Increasing followers, engagement, and online bookings through CTA's

• Connected with current and possible clients on Instagram to increase follower and post engagement

• Created custom content for Instagram including photo carousels, videos, graphics and industry and event-specific Instagram Stories

• Created Instagram contest and giveaway to assist in local brand awareness and increased followers

• Connected directly with local Jackson community to help increase brand awareness and sales

• Directed weekly scheduled Instagram lives 

• Gathered direct leads for bookings with functional health practitioners

• Assisted client in strategizing lead magnet opt-ins, webinars and other strategies for lead generation and conversion

• Developed content pillars and posting strategy