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Custom Web Design
Social Media Advertising 
Social Media Management
Health & Wellness

Test Don't Guess


Test Don't Guess is a wellness brand, course, app and podcast, centered around functional lab testing, and more particularly Hair Tissue Mineral Analysis Testing, for practitioners created by Jensen Schoonover. This website is meant to act as a broad resource for practitioners and lead them to Jensen's popular HTMA course & app. Social Media Advertising and Management has been the main marketing tool used to attract practitioners and enroll them into these programs. I have worked with Jensen on many projects over the past few years and have created two websites for her. Below you will see both the first website I created for her along with the second website I created which aligns with her new branding.

This could be you -

Let's bring your vision to life and take your business to the next level with a brand, online home and strategy that attracts your dream audience and converts!


  • Focused on three KPI metrics for Instagram: Increasing followers, engagement, and CTA opt-ins.

  • Connected with current and possible clients on Instagram to increase follower and post engagement.

  • Directed engaged followers to Facebook Group to continue nurturing and improve conversion rate.

  • Increased followers through collaborations with accounts in the functional health education space.

  • Developed content pillars and posting strategy

  • Created several viral posts under community hashtags that led to direct sales leads and reposts.

  • Created custom content for Instagram including photo carousels, videos, graphics and industry and event-specific Instagram Stories.

  • Created Instagram contest and giveaway to assist in marketing campaign for new product launch.

  • Gathered direct leads for sales that assisted in their monthly quote goals.

  • Assisted client in strategizing lead magnet opt-ins, webinars and other strategies for lead generation and conversion.

  • Designed and created strategic sales funnels and over-hauled her existing website to assist in conversion.

  • Helped analyze current business strategies and adjust as needed. 

Goal: Increase followers on Instagram, increase lead generation through 'Calls To Action' and direct followers to Facebook Group to aid conversion. 

Result: 60% increase in followers over 6 months, gained over 2,000 new leads through CTA's, grew Facebook group from 212 members to 497 and increased lead-generation conversion rate (those who opt-in to lead magnets and then converting to buying the course and app) from 36.20% to an impressive 48.18%

Social Media Strategy & REsults

Madi has been the marketing expert I desperately needed and never thought I'd be able to find. I truly couldn't be more grateful for the expertise she brings. Working with her is seamless in every way! It's difficult to find someone like Madi who really listens, and doesn't need her hand held. She consistently delivers quality social media graphics and creative posts which have helped my Instagram grow organically and reach my ideal audience. She brought my website to life and was able to capture exactly what I was desiring, even though I had a hard time articulating it. She delivers projects on time and has fantastic communication throughout. She is always willing to go the extra mile and is a joy to work with! 10/10 would recommend for any social media or website design project, large or small!


Test Don't Guess

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