When it comes to creating an online course, it's important to know that your topic is something that people are interested in and would be willing to pay for. There are lots of different ways to do this, one of which is building a course around something that you already help one-on-one clients with.
But what if you want to create a course around a topic that you aren't working with one-on-one clients with? How do you know it is a profitable idea?
Here are 5 free ways to validate your course topic:
#1 - Use Google
One way to validate your topic is to search for it on Google. Type into the search bar what your ideal client might be searching for related to your niche pain points and goals. Then, and this is important, take note of the search terms that populate as you are typing in the search bar. This will give you insight into the exact topics and language your ideal clients is using when they are searching the internet for solutions.
This can be incredibly helpful because not only are you validating whether people out there are looking for solutions related to your niche. But you also are gaining insight into your ideal client's language which will be gold when it comes to creating your sales page and marketing materials.
#2 - People Also Ask
When you make your Google search, take the time to scroll down to the section where it says 'people also ask'.
This information will help add even more insight into needs, wants, and language related to your course topic.
#3 - Facebook Groups
Now that you have your ideal client's language, you can search for Facebook Groups where they may be hanging out related to your idea.
Look for groups of over 5,000 people. Search through and see what they are posting about and looking for help with related to your niche.