top of page
  • info4663630

Financial Planning for Small Business Owners

Financial Planning for Small Business Owners

In the bustling world of small business financial management, Carla stands out as a beacon of guidance and support. At the helm of Wealth and Worth Within, her fractional CFO firm is on a mission to help growing businesses navigate the intricate journey of scaling up. Carla's expertise isn't just about improving the bottom line; it’s also about ensuring business owners can build personal wealth through their ventures. Her unique approach stems from a rich background in finance, influenced by her family's accounting roots, yet shaped by her own entrepreneurial spirit and extensive corporate experience. This blend of knowledge and passion equips her to tackle the challenges of fostering sustainable, profitable businesses.

Carla's work is driven by a critical observation: many small business owners prioritize the well-being of their teams to the extent that their financial health may suffer. Through Wealth and Worth Within, she aims to bridge this gap, emphasizing the importance of not only thriving businesses but also the financial well-being of the entrepreneurs behind them. By focusing on strategic financial planning and management, Carla's goal is to ensure that small businesses can achieve long-term success, empowering owners to pay themselves adequately and create opportunities for growth and employment

What strategies you can implement to increase profitability and profit margins

Carla Titus, the founder and CEO of Wealth and Worth Within, sets the stage for a dynamic conversation by expressing her openness to discuss various finance-related topics that resonate with the audience. Emphasizing her adaptability, Carla mentions potential focuses on cash flow management, financial planning, and profitability, tailoring the discussion to meet the specific needs of the audience. This flexibility ensures a comprehensive exploration of financial intricacies that align with the listeners' interests.

Carla introduces herself as an experienced financial consultant, providing insights into her background rooted in a familial connection to finance. She describes her journey from having an accountant mother to pursuing a finance degree, showcasing her passion for business and entrepreneurship. Having spent over a decade in the corporate world, Carla's decision to redirect her skills towards small business owners reflects a commitment to aiding those struggling with financial challenges. The transition signifies her dedication to fostering sustainable, profitable businesses, making the entrepreneurial journey worthwhile for owners, and creating employment opportunities. Carla's mission extends beyond individual success, emphasizing the importance of providing small business owners with the financial tools and insights needed for informed decision-making and the creation of thriving enterprises.

How you can improve my cash flow management

Carla introduces the multifaceted role of Wealth and Worth Within in providing financial consulting and advisory services to growing practices. The firm's mission encompasses various aspects, from cultivating profit growth to ensuring a sound financial foundation, enabling business owners to pay themselves well and build personal wealth. Carla's observation sheds light on the delicate balance business owners must strike—simultaneously caring for their teams and safeguarding their own financial future. This dichotomy becomes a central theme, highlighting the interconnected nature of financial health between business owners and their enterprises. As Carla navigates the complexities of financial consulting, her expertise promises invaluable insights into achieving a harmonious balance that fosters both personal and business financial success. 

How do I know if I'm ready to hire and scale my business?

Carla delves into the intricacies of budgeting and financial planning in the context of business growth. She highlights the shift in mindset necessary for business owners who have transitioned from solo endeavors to employing others. The clarity needed to understand gross margins becomes paramount, especially when bringing on additional personnel. Carla advises business owners to calculate the margin or profit, emphasizing the significance of knowing the revenue generated by the new hire and subtracting their actual yearly costs. This meticulous calculation ensures that business owners maintain a clear understanding of their financial standing and can effectively budget for expenses while maximizing profitability. Her insights serve as a guide for small business owners navigating the complexities of financial planning during growth phases.

Should I consider changing my entity structure for tax purposes?

Carla Titus addresses the critical decision-making process for small business owners regarding hiring and equipment acquisition. She highlights the common questions business owners grapple with, emphasizing the need for a comprehensive financial analysis. Carla underscores the significance of not just agreeing to every request but rather strategically assessing feasibility. She advocates for a proactive approach, urging business owners to consider saving for equipment purchases and aligning financial decisions with long-term goals. Carla's emphasis on financial planning and analysis serves as a crucial guide for small business owners, urging them to evaluate the affordability and sustainability of business decisions.

Carla delves into the proactive role financial consultants play in working with business owners, always keeping the end goal in mind. This forward-thinking approach involves collaboratively establishing and working towards clear business objectives. Whether it's scaling the business, doubling its size, or optimizing existing operations for greater profitability, Carla stresses the importance of aligning every financial decision with the overarching goals of the business. By walking backward from these future milestones, business owners can craft a strategic plan that ensures financial decisions contribute to the realization of their long-term visions. Carla's insights emphasize the importance of strategic financial planning, empowering business owners to make decisions that not only meet immediate needs but also propel the business toward sustained growth and success.


In summary, Carla Titus' insights on financial planning for small businesses provide a strategic roadmap for sustainable success. From tailored profitability strategies to the imperative of cash flow management, her guidance emphasizes the symbiosis of personal well-being and business prosperity.

Navigating financial compliance intricacies, Carla advocates for meticulous expense tracking and proactive collaboration with professionals, reshaping the narrative around tax payments as positive indicators of profitability.

The journey concludes with Carla's forward-thinking approach to hiring and scaling, stressing the importance of aligning decisions with long-term business goals. Her expertise serves as a beacon for small business owners, empowering them to navigate the financial landscape with resilience and foresight for sustained success.

Learn more about Carla Titus here: 

Listen to the full episode on Apple or Spotify

Ready to join a community of like-minded practitioners diving into all things business and marketing? Join The Profitable Practitioner Private FB Community.

Grab my freebies:

Follow us on IG:

6 views0 comments


bottom of page